Grow your product skills with personalised coaching by Jo

1:1 Product Coaching Bundles

Meet your coach!


With over a decade of experience building successful products, Jo is an author and presenter of Growth Tribe’s course on Digital Product Management, teaching over 500 industry professionals from companies like TomTom, Miro, Philips, Microsoft, Booking and TikTok.

★★★★☆ 4.8/5(137)

Purchase in bundles or individually

The sessions can be deductible from your development budget!

  • Starter Pack - 5 x 60min

    Starter Pack - 5 x 60min

    📍 Online or in person*

    📦 5 × 1h || 10 × 30min

    💰 €690 ex. VAT / €138 per 1h

    *In person coaching available in Amsterdam only

    It’s ideal for tackling one or two major challenges or focusing on a specific skill, such as goal setting, discovery, storytelling, or influence.

    During the coaching period (up to 4 months), you’ll also have access to quick answers to your questions between sessions.

  • Pro pack - 8 x 60min

    📍 Online or in person*

    📦 8 × 1h || 16 × 30min

    💰 €1040 ex. VAT / €130 per 1h

    *In person coaching available in Amsterdam only

    Perfect for addressing multiple challenges or focusing on one or two specific skills, such as goal setting, discovery, storytelling, or influence.

    During the coaching period (up to 7 months), you’ll also have access to quick answers to your questions between sessions.

  • Custom Pack 1 - 12 x 60min

    📍 Online or in person*

    📦 1 - 12 sessions

    💰 From €145- €120 per 1h ex. VAT

    *In person coaching available in Amsterdam only

    A flexible number of sessions to fit your needs and budget.

    During the coaching period (number of sessions x months), you’ll also have access to quick answers to your questions between sessions.

In our regular monthly or bi-weekly sessions, I’ll support you in solving your real-life  product or leadership challenges, helping you develop your skills and grow as a product leader.

Choosing a coach means finding someone you click with and trust, which is why I offer a free 30-minute session.

I’m not a fan of automated funnels or hard pitches either.

When you book, you can expect a human-to-human chat, after which I trust you’ll know whether or not you’ve found your coach.

How it works

  • Select the coaching package that fits your goals and budget!

    Feel free to book a free 30 minute chat or contact me if you have a specific budget, a question, or simply want to check whether we’re the right match.

  • Your coaching bundle may be deductible from your training budget and can be used in 2025, even if purchased before December 31!

    At this step, you can provide the necessary invoice details, and I’ll send the invoice either to you or directly to your company—whichever you prefer.

    ✎ Take note: If paying directly, VAT will be included.

  • Once the payment process is initiated, you’ll receive a link to book your first session.

    It’s best to book this session soon so we can get to know each other and plan the practical details: when to start, how often to meet, align our calendars, and discuss your goals to make the most of your sessions.

    You can purchase your package now and schedule your sessions to start later.


    If your goals change by then, no problem—we’ll adjust them together.

  • During the coaching period, our sessions will focus on reflecting on your progress, addressing what’s happened between meetings, and planning the next steps.

    Between sessions, I may suggest resources, readings, or exercises to help you deepen your understanding or develop specific skills.

    You’re also welcome to reach out with quick questions or share something for me to review—anything that doesn’t require a full session. I’ll respond as promptly as I can within a reasonable timeframe to keep you moving forward.

  • In the final session, we’ll review your progress, reflect on your growth, and discuss your next steps moving forward!

Topics we can cover

Mission, Vision and Strategy

Market Research

Goals, OKRs, KPIs

🧯

Storytelling & Presentation

Experimentation & Discovery

😎

Mission, Vision and Strategy ➜ Market Research ⚡ Goals, OKRs, KPIs 🧯 Storytelling & Presentation ✌ Experimentation & Discovery 😎

Building Trust & Influence

Leading an Inspired Team

Discovering Personal Strengths

🧯

Measuring Outcomes

Dealing with Overwhelm

😎

Building Trust & Influence ➜ Leading an Inspired Team ⚡ Discovering Personal Strengths 🧯 Measuring Outcomes ✌ Dealing with Overwhelm 😎

Roadmapping

Slicing Stories

Building Prototypes

🧯

Interviewing Stakeholders

Experiments

😎

Roadmapping ➜ Slicing Stories ⚡ Building Prototypes 🧯 Interviewing Stakeholders ✌ Experiments 😎

Have a question or you’d like to say “Hi”?