Discover like an artist. Test like a scientist.
Product Management Consultancy by Jo
Jo is an author and presenter of Growth Tribe’s course on Digital Product Management, teaching over 500 industry professionals from companies like TomTom, Miro, Philips, Microsoft, Booking and TikTok.
★★★★☆ 4.8
My approach
Art looks for truth.
Science looks for proof.
Great products compel us to want, need or use them.
That non-rational aspect of human behaviour is why product management is a creative field.
Art, not just science.
The purpose
I train, instruct and deliver Excellent product talent that is equipped to discover those “non-rational” truths in people and the market and then effectively build for them, generating value for both customers and the business.
Who I work with
Tech, SaaS, Green Energy, Software, IoT, Automotive and more. Whether you’re a team of 5 or 5000, I understand the challenges you face.
My approach is direct, practical, and built from real experience. I keep it simple because the work should speak for itself.
Services & Pricing
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4+ weeks of in-house training, tailored to your team’s needs.
Customers report improved team alignment, product discovery, a stronger focus on customer needs, and more effective use of goals and metrics.
Pricing starts at 1744€ (ex. VAT) for each 4 weeks per participant.
Discounts available based on a number of participants and length of the training.In Randstad area only. For remote trainings please contact me.
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This 4 to 16-week program is designed for individuals or leadership teams with a goal of developing or sharpening the mission, vision, strategy and the narrative regarding the company or a product.
A single participant will have 4-8 sessions, resulting in a clear, guiding mission and vision, along with the tools to inspire focus and momentum across the organisation.
The benefits range from increased organisational focus, individual motivation to an increase in customer satisfaction, sales and higher employee satisfaction.
Pricing depends on the size of the company, the scope of the project and size and involvement of the leadership team.
Please get in touch for a precise offer.
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Personalised product guidance on anything product related delivered in 30 or 60 minutes sessions.
Sessions can be purchased individually, in bundles.
💰 From €145- €120 per 1h
For detailed pricing and discounts check the bundles page.
All prices excluding VAT -
Hands-on product management or product leadership up to 20h a week / 5h a day
Available in Amsterdam or remotely.Hourly rate varies per size and duration of the project. You can expect €990 - €550 per day.
Get in touch for current availability.
illustration ©Yimeisgreat
Hi I’m Jo.
I am a consultant and a product instructor with a decade in product management. I help leaders and their teams build a culture of innovation, playfulness, and human-centricity, delivering market-leading products.
I’m also an author and the presenter of a Growth Tribe course on Digital Product Management, teaching over 500 industry professionals from companies like TomTom, Miro, Philips, Microsoft, Booking and TikTok with a 4.8-star rating so far.
Before my product career, I was a designer and film director. I learned early on that my approach to managing tech and business teams as creatives led to exceptional product and business outcomes. When applied to tech, the principles of creative leadership deliver the kind of co-creation that draws out the most innovative contributions from everyone involved.
I founded Anything Product because I want to make creativity in leadership and the pure joy of co-creating a mainstream in the tech industry. I am passionate about leading product people to love their craft and create successful products.
Let’s connect,
Jovana Tokic aka Jo
Testimonials
“Eye-opening insights into the art of product! Highly recommended!”
Anna Berger
Director of Product Data and AI
@Nike / Ex- Google
“Jo’s training is so unique and engaging! My team was left energised and inspired long after it.”
Wendy Peters
Group product Manager hardware @Shell Recharge
“Working with Jo to help me craft a vision and narrative for my business was the best decision I have made. Jo was able to somehow work magic weaving my ramblings into something that now excites me and gives me direction. More importantly my vision deck is deeply resonating with my target customers, helping me secure a new client right off the back of Jo's work!”
Claire Scott
Chief Operating Officer @Shell recharge
Founder @OpsAngel
Blog stuff
I do not like sales pressure or hard pitches, either.
If you need my services, I trust you’ll know it.
When you reach out you can expect an email from me and an invitation for an online call to see if there is a match. I do not do hard sales calls, automated followups, or pushing my clients into decisions.
Have a question or don’t see a service that fits your needs? Fill out the form, and I’ll get back to you shortly.
We try to put numbers on our dev team’s output over and over again, and guess what? It doesn’t work.