Grow your product skills with personalised coaching by Jo
★★★★☆ 4.8 trusted by 500+ industry professionals
Are you a product manager or a product leader looking to overcome specific product challenge, lead with impact, or improve on a product or a leadership skill?
In our monthly or bi-weekly sessions, I’ll guide you trough your real-time product or leadership challenges, helping you advance your skills and grow as a product leader.
→ Build confidence
→ Grow your skills and influence
→ Learn to lead for innovation
→ Balance strategy and day to day challenges
→ Discover new tools and best practices
→ Experience the thrill of successful product!
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“We talked to our users but the last product launch tanked and I’m lost.”
“I know we need to get better feedback from our users, but I’m not sure where to start.”
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“There are so many fires to put out that I never get time to think strategically about the product.”
“I’m constantly juggling tasks, and no matter what I focus on, something always seems to fall through the cracks.”
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“I have this amazing product idea, but every time I present it, leadership says it’s not aligned with the strategy. I don’t know how to convince them.”
“I can see the problem we need to solve so clearly, but I can’t seem to get others to share my vision.”
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“I’m in meetings all day, and when I’m not, I’m putting out fires. I barely have time to think, let alone innovate.”
“I’ve been doing this for years, but I’m still in the same position. What am I missing?”
“I’ve taken on so much extra work, but no one seems to notice. I feel invisible.
Any of these issues seam familiar?
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Starter Pack - 5 x 55min
📍 Online or In-Person*
📦 5 + 1 goal-setting session
💰 650€ ex. VAT ( 130€ per session )
After Dec 31st: 690€ ex. VAT
Discount: ~6%*In person coaching available in Amsterdam Only
Great to tackle one or two biggest challenges or work on a specific skill like goal setting, discovery or storytelling and influence.
For the duration of coaching (max. 4 months), you’ll also have access to quick answers to your questions between sessions. -
Pro pack - 7 x 55min sessions
📍 Online or In-Person*
📦 7 + 1 goal-setting session
💰 850€ ex. VAT ( 121€ per session )
After Dec 31st: 1040€ ex. VAT
Discount: ~18%*In person coaching available in Amsterdam Only
Eight focused sessions - great to tackle multiple challenges or work on a one or two specific skill like goal setting, discovery or storytelling and influence.For the duration of coaching (max. 7 months), you’ll also have access to quick answers to your questions between sessions.
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Custom Pack 1 - 12 Sessions
📍 Online or In-Person*
📦 1 - 12 Sessions + 1 goal-setting session
💰 From 135€ - 100€ per session ex. VAT depending on amount
After Dec 31st: 145€ - 120€ ex. VAT
*In person coaching available in Amsterdam Only
Number of sessions that fit your needs and budget.
For the duration of coaching, you’ll also have access to quick answers to your questions between sessions.
How it works.
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Select the coaching package that fits your goals and budget.
Book a free 20 minutes chat or contact me in case you are unsure what to chose.
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• For corporate clients: Request an invoice to send directly to your company for payment.
• For individual clients: Purchase directly and submit the receipt to your company for reimbursement (VAT applies).
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Once the payment process is initiated, you’ll receive a link to book your first session. The first 20 minutes are free and are best booked right away so we can get to know each other and plan the practical details: when to start, how often to meet, and how to make the most of your sessions.
You can purchase your package now and schedule your sessions to start later—giving you flexibility to fit your schedule.
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During your coaching sessions, we’ll focus on solving real-time product and leadership challenges based on the goals we agree on.
You’ll also have access to quick support between sessions (via email or voice feedback) for the duration of your package. -
In the final session, towards the end we’ll review your progress, reflect on your growth, and talk about your next steps!
Meet your coach!
Hi, I’m Jo.
I am a product coach and consultant with over a decade of experience helping product managers and leaders achieve their full potential.
My coaching focuses on building confidence, discovering your creativity, and developing the strategic skills necessary to lead with impact, influence change, and create market-leading products. I specialise in helping product managers overcome challenges, unlock their leadership abilities, and rediscover the joy of building successful products.
As an author and presenter of Growth Tribe’s Digital Product Management course, I’ve trained over 500 professionals from companies like TomTom, Miro, Philips, Microsoft, Booking, and TikTok, earning a ★★★★☆ 4.8-star rating.
My approach blends actionable strategies with creative leadership principles, empowering product managers to innovate, inspire, and thrive in their roles.
Let’s work together to build products—and careers—you’ll love.
Jovana Tokic (Jo)
Testimonials
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“I knew that storytelling applied to data very well, but Jo showed me how to present insights that actually drive decisions. My work now has a direct impact on my teams, my presentations are super engaging which gave me new authority! ”
Name - Senior Role at Company name
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“Jo gave me the confidence and strategies to contribute meaningfully, even without a formal title. Now, I’m shaping product decisions and feel respected for my ideas.”
Name - Senior Product Manager Company name
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“I used to feel buried under endless tasks, but Jo’s coaching gave me the clarity to prioritize and delegate effectively. Now, I’m leading with focus and have a clear roadmap and a product I am I’m proud of.”
Name - Senior Product Manager Company name
Book a free Session
I do not like sales pressure or hard pitches, either.
If you need my services, I trust you’ll know it.
When you book a session you can expect a human to human chat after which we can decide if there is a match. - I do not do hard sales calls, automated followups, or pushing my clients into decisions.
Have a question before booking a call?
Get in touch bellow!