level-up
your team’s product
game
Heads of Product® is a thrilling, team-building experience that just happens to be a suspiciously fun game.
Let’s play.
Heads of Product®players work at:
develop
your team’s killer
product
sense
Heads of Product® is a thrilling, team-building experience that just happens to be a suspiciously fun game.
Let’s play.
Heads of Product®players work at:
-
Heads of Product® is a simulation where each player takes on the role of Head of Product in a rival company competing for subscribers in the same market.
Heads of Product focus and lead their teams to acquire, convert, and retain subscribers.
Subscribers hopefully generate profit.
Players hire and upgrade their teams, keep the CEO and investors happy, and react to market shifts and competitor moves - just like real product leaders would do.
The game mirrors product leadership, forcing trade-offs, dealing with workplace challenges, and teaching players to think fast - be both agile and strategic. -
Heads of Product® quickly aligns your entire team — product and non-product alike — by providing deep insight into how product works, how it connects to the business, what drives success, and how each role contributes to it.
And it is also engaging and funny. It’s perfect for your off-sites, team days and nights, and the next time someone says “Let’s take this offline”.
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Workshop available in afternoons and evenings.
Kick off – 30 min - Meet the group and introduce the game
Game Time – 2 hours - Play Hop in 3-person groups.
Scoring & Break – 15 min - Log the scores and stretch your legs.
Results & Reveal – 15 min - Find out who won (and who definitely didn’t).
Reflection Time – 30-45 min - Reflect on the experience, share insights on how it connects to real product work.
Total duration 3,5-4h
-
The workshop lasts around 3,5-4h.
There can be any number of participants as long as it is divisible by 3.Ideal learning experience is with a group for 6 to 15 participants.
Price is €90 per participant ex. VAT.
Minimum number of participants 6.
Not included: location, catering, travel costs or accommodation.
If you are not sure if this is something for your team please get in touch for a free in person demo.
Heads of Product®
the core competitive game for developing your team’s product sense.
HOP-CO-OP
a cooperative way to play Heads of Product® to make your product team as efficient as possible.
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Team up to grow a single product. Together.
In HOP-CO-OP, four players collaborate to scale one product. One player takes on the role of Head of Product (HOP), while the other three act as Product Managers, each owning a part of the product funnel: Acquisition, Conversion, and Retention.
The HOP understands what the CEO and investors expect, sets company-wide goals, controls the budget, and upgrades teams.
Product Managers drive growth in their funnel area, manage cross-functional dependencies, and make the case to the HOP for the resources they need.
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HOP-CO-OP is a powerful way for product teams to simulate their collaboration, explore how they work together, and discover more efficient ways to create impact.
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Kick off – 30 min - Meet the group and introduce the game
Game Time – 3 hours - Play Hop in two 4-person groups.
Scoring & Break – 15 min - Log the scores and stretch your legs.
Results & Reveal – 15 min - Find out who won (and who definitely didn’t).
Reflection Time – 30-45 min - Reflect on the experience, share insights on how it connects to real product work.
Total duration 4-5h
-
The workshop lasts around 4-5h.
Ideal learning experience is with a group for 8 or 16 participants.There can be any number of participants as long as it is divisible by 8.
Price is 110e per participant ex. VAT.
Minimum number of participants 8.
Not included: location, catering, travel cost or accommodation for a facilitator.
If you are not sure if this is something for you please get in touch for a free in person demo.Currently the workshop is only available in Amsterdam, Netherlands.
Price is 110e per participant ex. VAT.
Minimum number of participants 6.
Not included: location, catering, travel cost or accommodation for a facilitator.
Heads of Product® - Combined Play
a bundle of several workshops for the same team and in depth exploration.
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Heads of Product® Combined Play is a customisable series of workshops designed to deepen your team’s product thinking through gameplay.
We start with the core Heads of Product® game to establish shared understanding and alignment. From there, we tailor subsequent sessions based on your team’s needs -introducing new gameplay elements and extensions that explore topics like:
Roadmapping
Managing dependencies
Running and valuing experiments
Setting effective goals
Driving impact across the product funnel
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These sessions unfold over multiple weeks, helping teams embody core product concepts, strengthen collaboration, and develop a more intuitive grasp of how product really works.
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Kick off – 30 min - introduce the type of game
Game Time – 2 hours - Play Hop
Scoring & Break – 15 min - Log the scores and stretch your legs.
Results & Reveal – 15 min - Find out who won (and who definitely didn’t).
Reflection Time – 30-45 min - Reflect on the experience, share insights on how it connects to real product work.
Total duration 3,5-4h
-
The workshop lasts around 3,5-4h.
Ideal learning experience is with a group for 6 to 15 participants.There can be any number of participants as long as it is divisible by 3.
Price is 90e per participant ex. VAT.
Minimum number of participants 6.
Not included: location, catering, travel cost or accommodation for a facilitator.
If you are not sure if this is something for you please get in touch for a free in person demo.Currently the workshop is only available in Amsterdam, Netherlands.
Price is 90e per participant ex. VAT.
Minimum number of participants 6.
Not included: location, catering, travel cost or accommodation for a facilitator.
“HOP helped me understand the pressures PMs face and why certain tradeoffs are made. It’s made our collaboration more empathetic and way more effective.”
- Senior Data Analyst
“This was fun, despite feeling TOO REAL!!! 😱”
- Senior Product Manager
“I keep thinking about the game weeks after. It really added perspective.”
- Product Director
available
slots
FAQ
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No. The game provides a sped-up product experience.
Even non-tech participants will recognise familiar concepts, and those in tech will gain useful new insights.
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Absolutely! Might even be more fun.
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Yes!
There is also HOP-CO-OP vay of playing that may be interesting for your team.
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Not yet.
But quite possibly by the end of 2026.
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The real value isn’t just in playing. it’s in the guided reflection afterward.
The workshop helps teams connect their game experience to their own work challenges in a conversation led by an experienced facilitator (that’s me).
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It’s most beneficial for companies that are organised around their own product.
That said, it is also helpful to companies considering a shift to a product-first organisation by showing what that actually means.
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Online version of HOP is in the making. I expect it to be available by Q3 of 2025.
However if there is a lot of interest I may speed that up. Let me know if that would be something for you.
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Yes.
The game may not mirror your exact business model, but it teaches how a funnel works - something every company has, whether they realise it or not.
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Yes but it won’t be cheap, and we’d need to discuss licensing rights.
I can also create a completely different game. For example to onboard new team members to your specific product.
I’d actually love to do that.
Please do get in touch! -
Not yet, but I’m considering a train-the-trainer program and a licensing agreement in the future.
Let me know if you’re interested - if there’s enough demand, I’ll make it happen.
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No.
These guys did.
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Heads of Product® is a simulation where players take on the role of Head of Product for rival companies.
Players acquire, convert, and retain customers to hopefully generate profit for their respective companies.
They hire and focus their teams, keep the CEO and investors happy, and react to market shifts and competitor moves - just like real product leaders would do.
The game mirrors product leadership, forcing trade-offs, dealing with workplace challenges, and teaching players how to be both agile and strategic. -
Non-product roles gain valuable insight into how product works, its connection to the business, what drives success, and how their particular role contributes to it.
The game can be played in 2 modes: 1. Competitive mode helps with developing business sense for roles around product (design, engineering, data teams etc)
2. HOP-CO-OP - semi cooperative game enables product teams align and figure out the most effective ways to move the product forward and collaborate.Heads of Product® blends humour and fun, teaches real-world skills through gameplay, and builds connection.
It’s perfect for your off-sites, team days and nights, and the next time someone says “Let’s take this offline”.
-
The workshop lasts around 3,5-4h.
Ideal learning experience is with a group for 6 to 15 participants.There can be any number of participants as long as it is divisible by 3.
If you are not sure if this is something for you please get in touch for a free in person demo.Currently the workshop is only available in Amsterdam, Netherlands.
-
Kick off – 30 min - Meet the group and introduce the game
Game Time – 2 hours - Play Hop in 3-person groups.
Scoring & Break – 15 min - Log the scores and stretch your legs.
Results & Reveal – 15 min - Find out who won (and who definitely didn’t).
Reflection Time – 30-45 min - Reflect on the experience, share insights on how it connects to real product work.
Total duration 3,5-4h
Heads of Product® is a simulation where each player takes on the role of Head of Product in a rival company competing for subscribers in the same market.
Heads of Product focus and lead their teams to acquire, convert, and retain subscribers.
Subscribers hopefully generate profit.
Players hire and upgrade their teams, keep the CEO and investors happy, and react to market shifts and competitor moves - just like real product leaders would do.
The game mirrors product leadership, forcing trade-offs, dealing with workplace challenges, and teaching players to think fast - be both agile and strategic.
Heads of Product® quickly aligns your entire team — product and non-product alike — by providing deep insight into how product works, how it connects to the business, what drives success, and how each role contributes to it.
And it is also engaging and funny. It’s perfect for your off-sites, team days and nights, and the next time someone says “Let’s take this offline”.
Heads of Product® is a simulation where players take on the role of Head of Product in rival companies.
Players acquire, convert, and retain customers to hopefully generate profit.
They hire and focus their teams, keep the CEO and investors happy, and react to market shifts and competitor moves - just like real product leaders would do.
The game mirrors product leadership, forcing trade-offs, dealing with workplace challenges, and teaching players how to be both agile and strategic.
Non-product roles gain valuable insight into how product works, its connection to the business, what drives success, and how their particular role contributes to it.
The game can be played in 2 modes: 1. Competitive mode helps with developing business sense for roles around product (design, engineering, data teams etc)
2. HOP-CO-OP - semi cooperative game enables product teams align and figure out the most effective ways to move the product forward and collaborate.
Heads of Product® blends humour and fun, teaches real-world skills through gameplay, and builds connection.
It’s perfect for your off-sites, team days and nights, and the next time someone says “Let’s take this offline”.
Heads of Product® players work at…
Let’s play
Develop your team’s killer product and business sense
Heads of Product® is a thrilling, business focused, team building experience that just happens to be a fun game.
Outmanoeuvre, outsmart, and out-strategise your colleagues and friends with this fast-paced, hilarious new game.
Heads of Product®
A thrilling, business-focused, team-building experience that just happens to be a suspiciously fun game.
Heads ® is a simulation where players take on the role of Head of Product for rival companies.
You’ll acquire, convert, and retain customers to hopefully generate a profit. You’ll hire and focus your teams, keep your CEO and investors happy, and react to market shifts and competitor moves - just like a real product leader would do.
The game mirrors product leadership, forcing trade-offs, dealing with workplace challenges, and teaching players to be both agile and strategic.
Non-product roles gain valuable insight into how product works, its connection to the business, what drives success, and how their particular role contributes to it.
Head of Product blends humour and fun, teaches real-world skills through gameplay, and builds connection.
It’s perfect for your off-sites, team nights, and the next time someone says “Let’s take this offline”.
€ 110 -
per participant (ex. VAT)
3-12 PLAYERS
(divisible by 3 or 4)
3-4 h
Time commitment
Location: at your location in the Ranstad Area Only
Workshop Structure:
🕒 30 min - Introduction to the workshop and game
🎲 2 hours – Gameplay
🔍 30 min – Debrief and discussion
Reserving a workshop or requesting a quote is non-binding.
After you reserve a time slot, I will contact you within two working days to confirm details and send the agreement and payment information.
The date doesn’t have to be final. Your reservation simply holds the slot for your team.
Heads of Product®
A thrilling, business-focused, team-building experience that just happens to be a suspiciously fun game.
Why should my team play Heads of Product®?
Data, product, marketing, sales, engineering and leadership or any cross-functional teams don’t always collaborate well together.
Frustration, wasted work and misunderstandings are common even in the best of companies.
Product teams are far from perfect but when other teams understand the forces behind their decisions, they work together to make the company even more successful.
The workshop gives your teams a first-hand experience of product thinking. Not theory, but action. In less than four hours, your teams will feel what it’s like to lead products and fully grasp their particular contribution in its success.
The simulation also feels like a fun board game and provides an additional team-building component.
Let’s play.
Benefits for specific teams
🛠 Engineering → Understand agility and trade-offs between tech debt, product features, and business needs.
📊 Data & Analytics → Proactively focus on work that creates impact.
💰 Sales & Marketing → Experience the entire growth funnel to maximise conversion in a long term.
🎨 Design & UX → See the direct impact of UX on business outcomes and team strategy.
📈 Leadership & C-Level → Get a holistic view of how product works and how your decisions influence product success.
📦 Product & Cross-functional teams → Understand how your roles fit together in the company success.
Hi I’m Jo.
I am the inventor of Heads of Product® and a product consultant with a decade in the product field. I help leaders and their teams build a culture of innovation, playfulness, and human-centricity for market-leading products.
In many companies, teams adjacent to product struggle to understand product decisions. They feel disconnected, undervalued, or frustrated when their work goes unused.
When organisations understand product thinking, they move faster and collaborate better on building things that matter.
I developed HOP® because I was looking for a fun way to align teams with what product does.
The game taps into different ways of learning, making the insights memorable, engaging, and real.
I can’t wait to play it with your team.
See you soon,
Jo