Tabletop game setup with various game components including card decks, colored cubes, tokens, and game boards. There are labels pointing out 'Addressable Market' and 'A Company' on the setup, along with a six-sided die and game instructions.

Each player becomes a Head of Product at a rival company, competing for SUBSCRIBERS in the same MARKET.

As a HOP - you’ll hire, fire and up-skill your product teams.

Colorful game board with wooden blocks and a cartoon pink cube character making a peace sign. The cube has a speech bubble saying 'As a user I want to churn' and is positioned on a purple grid.
Cartoon illustration of a woman holding a yellow phone, standing on a blue button labeled 'SUBSCRIBED', with 'TRIAL' written with an arrow pointing to her, and 'RETAIN' written vertically next to the button.

Focus them on getting those flaky subscribers in!

Illustration of a woman holding two social media icons, with a sign labeled 'FREE' and an arrow pointing to it, labeled 'MARKET', with the word 'ATTRACT' on the side.
A person with arms outstretched, holding a fishing pole, standing next to a purple button labeled 'TRIAL' with an arrow pointing to it and the word 'FREE' written above.
Close-up of a tabletop board game setup including game cards, a yellow and black dice, a blue 20-sided dice, and game tokens. The board displays the word 'PROFIT' with an arrow pointing to a yellow token, a section labeled '& BOSSES,' and a folder labeled 'MARKET NEWS.' The cards feature characters with titles such as 'CEO,' 'JOURNALIST,' and 'JOB MARKET.'
An illustration of a woman standing with crossed arms and a thoughtful expression, with the word 'CEO' in large yellow letters behind her against a teal background.
Cartoon man with a beard and orange cap holding a laptop, making an OK hand gesture, with the word "CREATOR" written vertically on the right side.

Collect profits and keep your CEO and INVESTORS happy(-ish).

A hand holding two cards from a game called 'Backfire,' featuring comic-style illustrations and humorous instructions for players.

And deal with market shifts and everyone’s favourite → the BACKFIRES!

A cartoon woman with pink hair holding a smartphone, wearing a striped shirt, with a speech bubble, and text reading 'Market News' on a light green background.
Cartoon woman with a stressed expression, papers flying around her head, and the word 'BACKFIRE' written vertically on the right side.
People playing board games in a brightly lit, modern room with yellow walls and large windows.

In a workshop format you’ll laugh, play, have fun. Maybe argue a little.

But walk away with real insights about funnel management, market dynamics, trade-offs, and how your roles fit into it all.

Sign up